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One of the questions I get asked a lot is the difference between branding, marketing, and sales.  Here’s how I explain branding vs marketing vs sales in this short video.

Branding is about who you are and how you present yourself to the world. It ‘s about your values and the things you stand for. It’s how your clients and potential clients perceive you. Your branding can include things like your logo, web site and price sheet, your values, your message and how you draw your line in the sand..

Marketing is how you communicate your branding to your prospective customers and the world. It’s about making it easy for people to find you. It includes social media, Google Places, Google Local, etc. It about how you present your web site to your audience and let other people know that you have a web site. Marketing is all the tasks, activities, and  the things you do to get your message out there.  You’ve got to be your own evangelist for your products and services.

Sales is the final step in the process– the thing that brings money to your business.  It’s  what differentiates a business from a hobby. Without money, you’ve got a hobby. With money, you’ve got a business. Creating a sale is what brings the cash flow into your company. You can market all day long but if you don’t have sales, then you don’t have a business.

These three work together. In order to have sales, you have to do some marketing to let people know about your product and services;  But you need to have your branding in place before you do any marketing.

Now, if you’re having marketing challenges, let me know in the comment section and I’ll do my best to make marketing simple for you.

The difference between a business and a hobby is money. Without money, you have a hobby. With money, you have a business.  Click to tweet